Growing up in New Jersey, we have been shaped by the diverse culture and people of this great state. New Jersey is who we are.

Over the years, I saw that the state of NJ gets hatred from every side. People moving away to different states, our highly talented athletes choosing to attend schools in different states, slander from people due to how we are portrayed on social media and TV. Lots of negativity and nobody doing anything about it!

I started this brand with a hope to bring the love and positivity back to our state. Everywhere you look, people wear clothing repping California and Florida and "I Love New York" shirts, but there was no one showing New Jersey any love. Therefore, I decided I would pursue the goal of bringing people Streetwear-based, Urban Apparel of the highest possible quality that coincides with current fashion trends so that people don't have to feel tacky repping JERSEY.